You realize what actually sucks? Your IoT units not with the ability to cellphone house. Hardly ever an issue once you’re within the middle of a well-populated city middle with oodles of cell towers, however consider that water temperature buoy floating round within the Atlantic, an autonomous drone flying above the rain forest or a glacier-creep measuring sonde excessive up within the mountains. The actual fact is that about 90% of the planet has no cell protection in any respect, and Sateliot raised a €10 million ($11.4 million) spherical of funding to vary that.

The corporate shared its pitch deck with us to take a deeper look, and so we are going to! Right here’s the nice and the dangerous of this high-flying area deck.


We’re in search of extra distinctive pitch decks to tear down, so if you wish to submit your personal, right here’s how you are able to do that. 


Slides on this deck

Sateliot’s deck consists of 18 slides and is virtually as pitched; the corporate redacted a number of the information that goes into depth about how its tech works.

  1. Cowl slide
  2. “90% of the world has no mobile protection” — drawback slide
  3. Workforce slide
  4. “To attach all NB-IOT units from area below 5G customary” — answer slide
  5. “Close to real-time connectivity” — worth proposition slide
  6. “Normal protocol” — product slide
  7. “Sateliot is the #1 satellite tv for pc operator” — “why us?” slide
  8. Market dimension slide
  9. Competitors slide
  10.  Enterprise mannequin slide
  11.  “MNOs engaged and technical integrations ongoing” — traction slide
  12.  “Early adopters program” — go-to-market slide
  13.  Interstitial slide
  14.  Profit slide
  15.  Progress slide
  16.  NGO program slide
  17.  Slogan slide
  18.  Closing slide

Three issues to like

It’s all the time fascinating to see corporations which can be making an attempt to have an unlimited impression on the area they function in. Sateliot is making area for an unbelievable alternative, basically eradicating the necessity for infrastructure to make IoT options work from just about anyplace on the planet with a transparent view of the sky. It’s a narrative that may very well be advised in so some ways, and I used to be excited to see how the corporate launched into issues.

Clear imaginative and prescient of the chance

[Slide 2] Crisp and straightforward. Picture Credit: Sateliot

I really like a deck that very clearly states the issue it’s fixing, particularly if it’s additionally in a position to spotlight the benefit of fixing that drawback. Sateliot does that fantastically on its second slide — 90% of the world has no cell protection, and this firm is promising to vary that. There’s not an investor on the planet that gained’t be capable to see the profit and monetary potential of that.

As a startup, if you happen to can distill your drawback, answer and alternative this elegantly, you’ve bought your self an ideal launchpad to start out weaving your narrative to your pitch.

“Why us?” Because of this…

[Slide 7] Being the appropriate crew for the job is a vital side of pitching. That is hella compelling. Picture Credit: Sateliot

In case you have some purpose why no person else can really remedy the issue in addition to you’ll be able to, shout about it. It makes you a much more tempting funding goal.

One of many huge questions an investor will probably be asking themselves is whether or not a selected firm is properly positioned to take cost of a market. In different phrases: Is there one thing about this crew or firm that provides them an unfair benefit over the rivals? This slide is labeled as “worth proposition,” which is somewhat complicated. The slide doesn’t describe a worth prop however a aggressive benefit. It describes the “variety of contributions to the 3GPP Normal,” however it doesn’t say what that means. Wikipedia has a solution that appears to point that that is very related, however I’d love for the corporate to have contextualized it on this slide.

These caveats apart: If it seems that contributions to the usual are instantly related to the corporate’s success and present that it’s significantly properly positioned to nook this market, this absolute design catastrophe and phrase soup of a slide would possibly really be a strong storytelling gadget.

Scanning down the lists of corporations which have made extra and fewer contributions, there are a whole lot of big-name distributors. Seeing Sateliot within the high 25 or so — forward of many different well-known corporations — might recommend that there’s a major moat in place.

I want the corporate had linked the dots for me, but when this slide means what I think it means, it makes up for the distinctly subpar “crew” slide (which we’ll talk about in a bit).

As a startup, what you’ll be able to study right here is that if in case you have a moat, or some purpose why no person else can really remedy the issue at hand in addition to you’ll be able to, shout about it loudly — it makes you a much more tempting funding goal.

Sturdy social mission

[Slide 14] Having a social mission element will help give traders the warm-and-fuzzies. Picture Credit: Sateliot

Some traders have a social accountability mandate as a part of their funding theses. That would go in your favor if your organization is in alignment with doing good along with doing properly. However what can be true is that each one traders are human beings, and it will probably by no means hurt to have a heart-forward side to your story. Sateliot explains that after its satellites are up and working, there may be virtually no marginal price to with the ability to supply its companies to sure buyer teams. In different phrases: If you wish to GPS-track rhinos, you are able to do so for nearly no cash.

As I mentioned, that doesn’t matter to all traders, however on this case, you’re making a win-win. Zero marginal price implies that there’s no actual draw back to providing the corporate’s companies to causes that enhance the planet and loads of potential upsides. Along with making the world a greater place, there are PR alternatives, ESG benefits and secondary advantages to the corporate. Sateliot might very simply not have included this in its story, however it makes me happier that they did.

The lesson right here is to consider whether or not you’ll be able to inform your story in ways in which attraction to audiences in a number of methods. Giving an investor the prospect to brag about an organization they invested in that’s doing a little good on the planet can by no means hurt, so if that’s true for you (and it’s a pure, logical a part of the story), then why not throw it into the combination?

In the remainder of this teardown, we’ll check out three issues Sateliot might have improved or finished in another way, together with its full pitch deck!

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