Meet Plain, a brand new startup that desires to reinvent help instruments. Whereas the shopper help area is a aggressive business with huge tech firms like Intercom and Zendesk, Plain believes it has a unique method because it focuses on API integrations to make your organization’s product and your help platform work hand in hand.

Plain has raised a $6 million seed spherical co-led by Join Ventures and Index Ventures. Many enterprise angels additionally participated within the spherical, comparable to Soleio, Allison Pickens, Nicolas Dessaigne, Matt Robinson, Mike Hudack and Zack Kanter.

In line with Plain, an enormous difficulty for buyer help brokers is that there’s a disconnect between merchandise and help tickets. They typically need to commute between a number of backend instruments. Even when there are some integrations in place to sync knowledge between the help software and product knowledge, info is often out of sync because it isn’t fetched in actual time.

Whereas huge buyer help platforms supply APIs and lots of customization choices, improvement groups typically have completely different priorities and may’t spend an excessive amount of time on inner instruments. That’s notably true for help instruments as they don’t typically work together with these instruments immediately.

Plain’s API technique works in each instructions. First, Plain can present dwell buyer knowledge in Plain immediately. It makes calls to the backend to get related info, comparable to a subscription standing, the title of the present plan, some utilization metrics, and many others. Knowledge is cached and deleted after some time. In case you return to an previous ticket, Plain fetches dwell knowledge as soon as once more.

Second, Plain is very customizable in the case of integrating help actions in your product. It doesn’t need to be a chat popup within the backside proper nook of the web site. Builders can customise the consumer interface and create new interactions, comparable to early entry requests, product suggestions options and native contact kinds.

The startup has been attempting to make it as painless as attainable to begin utilizing Plain. The thought is that it shouldn’t decelerate improvement groups. The corporate thinks getting began with Plain is as simple as constructing a Slackbot.

“The basic downside we’re fixing is context: Plain gives a single supply of reality for buyer interactions, powered by firms’ personal programs and knowledge – so when somebody will get in contact with an issue, the corporate instantly is aware of who they’re, what their order is, what’s occurred up to now – and may resolve it in a single click on,” co-founder and CEO Simon Rohrbach stated in a press release.

Plain doesn’t have the identical monitor file and integration ecosystem as Intercom and Zendesk. However its API-first technique is an fascinating one, particularly if you’re a startup constructing a contemporary product with lots of API endpoints.

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