Making sneakers is really a dirty company; the one that’s greatly reliant on fossil fuels. Shoe businesses have actually tried other ways to lessen their footprints, from uppers manufactured from plastic to midsoles manufactured from foam produced from sugarcane.

Now, there’s a fresh approach — upcycling. Materials startup Novoloop and running-shoe maker On will announce a partnership later on right now to create an outsole created using upcycled thermoplastic polyurethane. It’s certainly one of a number of materials being debuting with On’s brand new climate-friendly sneaker, the Cloudprime.

The partnership is likely to be established at an Elemental Excelerator occasion later on now within Climate Week in nyc, and TechCrunch has exclusive information about the collaboration, Novoloop’s novel product and exactly how it is made.



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