Comparison Tata vs. Tesla in India

Basic Introduction of Tata vs Tesla

  • The Tata Group’s arm Tata Sons put all speculations of a tie-up with Tesla to rest by declaring they will in fact be going solo. This means the two giants will be competing for the coveted crown of the “Best Electric Vehicle Manufacturer” as far as the Indian market is concerned. But who is really better? Tata or Tesla? Let’s compare and find out!
  • If you are an electric vehicle fan, you will surely like this blog post.
  • In this post, we will be comparing Tata and Tesla in the Indian electric car scene. Let’s get right into it then! We will compare the two on the following parameters: Preparation, Battery and technology, Strategy, and Price.

Related blogs:

Tata or Tesla – Who is better in the Indian Electric Car Scene?

Preparation

  • Tesla is all set to enter the Indian market with the Model 3 Sedan. Tata Motors’ offering, Jaguar I-Pace is one of its electric cars competing against Model 3 Sedan.
  • Tata Motors is a little ahead of the race than Tesla right now. Why? Tata has already laid the foundation stone of the charging outlets for Jaguar I-Pace and Nexon, its electric SUV. On the other hand, Elon Musk – headed Tesla has not yet started manufacturing in India.
  • As per a statement made by Tata Motors, 22 retail outlets across 19 Indian cities are all set for Electric Vehicles as far as infrastructure and sales and after-sales support are concerned.

There’s more.

  • Tata Motors has also said that there are 200 charging points in important urban hubs across various Indian metro cities for the customers of Tata’s EV automobiles. Which are the hubs? Malls, offices, restaurants, and residential complexes. On the other hand, Tesla’s attempts to set up its vehicles in India are at their nascent stage. If sources are to be believed, Tesla will initially import cars as completely built units (CBUs) and then assemble them for selling in the country.

Battery and Technology

  • One of Tata’s electric cars, The Nexon EV has new Ziptron electric powertrain technology and is said to come with a range of more than 300 km on a single charge. Its 30.2 kWh battery pack also has the ability to support fast charging and can go up to 80% charge within an hour. Its battery back is even liquid-cooled and is of high density, perfect for Indian road conditions. It also has a Harman infotainment system and supports Android Auto and Apple CarPlay. Tesla Model 3 (standard range), on the other hand, has a range of 409 km. Therefore, the fight for being Numero Uno between Tata and Tesla is neck-to-neck.
  • The battery of Tata’s electric cars like Nexon EV is IP67-certified and is said to have been meticulously tested and is designed to work under Indian conditions. Tesla, on the other hand, has the best proprietary battery technology but it is primarily a software company and cannot be considered a pure auto manufacturer.
  • The features of Tata’s electric cars are definitely unique but let’s not forget that it has to compete with Tesla, which has revolutionized the AI-based self-driving system. After all, Tata will have to impress both domestic and international customers.

Strategy

  • Tesla’s strategy is to develop high-end, low-volume EVs presently and subsidize mass-production models later with the money it will earn. On the other hand, Tata has tons of experience in developing vehicles suitable for the masses in India, which has ample software skills, industrial power, and labor.  

Price

  • Price-wise, Tata Nexon EV is quite affordable for an electric SUV, as it is priced at 15 Lakh INR (approximately 21,200 USD). Tata Motors is known for its experience in developing ICE vehicles that won’t put a hole in your pocket. Why do we say this? That’s because an entry-level Tesla Model 3 has a starting price of 35,000 USD, which is higher than that of Tata’s offerings.

Other blogs:

Closing

  • There’s no denying the fact that the Indian electric vehicle market is at an initial stage. During the period of 2020-2025, it is estimated that the Indian electric vehicle market will record a CAGR of 20%. It goes without saying that both Tesla and Tata Motors will have a sizable share in the market which is growing fast. We just have to wait and watch as to whose strategies will make them the most successful in the electric vehicle scene in India.

 

Leave a Reply