All you need to know about Facebook rebranding

Introduction

  • Facebook is one of the leading social media platforms today. But, what if we tell you, Facebook is going to change its name soon. Yes, that’s true and we are not joking at all. We will never leave you in the lurch and run. Therefore, we have decided to talk in-depth about the rebranding of Facebook in this blog post.
  • If you are an online user, who hasn’t seen the recent news headlines, for whatever reason, this blog post will be of great help to you.
  • In this post, we will be covering everything you need to know about the rebranding of Facebook.

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All you need to know about Facebook rebranding

  • Facebook’s rebranding may be announced in the latter half of October 2021, at Facebook’s annual Connect event.
  • The purpose of rebranding Facebook is said to be for people to look at Facebook as something which is more than a social media platform. With this step, Facebook will become a part of the holding company which also owns other products such as WhatsApp, Instagram, Oculus, and others.
  • With the rebranding of Facebook, the users will get a taste of what they may get from the company in the future. Among other changes, Facebook may even bring changes in the ways its apps function.
  • We don’t have any official comment from Facebook on this issue, however. We have no sneak peek into the details of the rebranding of Facebook either, not even the new name. As per rumors and speculations, the name could have connections with Facebook’s unreleased VR product, Horizon. Facebook changed the name of its new VR product to Horizon Worlds.
  • Speculations are rife that Zuckerberg will announce the rebranding or the name change soon, with a detailed explanation at the upcoming Connect event that is scheduled for the latter half of this month.
  • We got a hint of the name change back in July. As per a statement made by Zuckerberg, Facebook would soon evolve into a “metaverse company”.
  • Facebook has been working day and night to make its “metaverse” dream a reality. It has even successfully got together a dedicated team and has also announced the promotion of its AR and VR head, Andrew Bosworth, to Chief Technology Officer.
  • As per Facebook’s CEO and Founder, Facebook has its eye on the metaverse which is going to be a big part of the internet evolution. It will also be a big part of the company’s evolution as well.
  • The name change comes after an allegation made by a former employee of Facebook cum whistleblower that Facebook prioritizes profits over hate speech and disinformation policing.

Is rebranding a good idea for Facebook?

  • The rebranding is considered a last resort by many, especially after Facebook has been accused of taking several unfavorable steps and earned a bad name in the press. This may be a last attempt to save the drowning ship. Rebranding a business after being involved in unreasonable issues is not new.
  • But will rebranding help Facebook redeem itself? It may be possible if the rebranding also includes structural changes. Facebook has a lot of other tasks to focus on such as clearing up medical and political misinformation from its site.
  • If the reports on a makeover are true, Facebook should have started preparing for it much earlier. Why? Rebranding such a giant conglomerate as Facebook is not child’s play and definitely needs time. Various legal and logistical factors have to be considered such as trademarks, copyright, URLs, and SEO.
  • Facebook also has to consider the implications of a brand new name in various languages. It has to brainstorm on typefaces, colors, logos, taglines, and sounds, and that is a time-consuming process.
  • Although there is no guarantee that innovative designs will bring success.
  • We are sure the Facebook team is aware of the initial criticism that Facebook will face for its rebranding. But if Facebook’s metaverse dream becomes a reality, they could successfully wipe out the dark past from people’s minds and bring about a new revolution.

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Closing

  • Nobody knows for sure if Facebook’s rebranding attempt will be a hit or a miss. But, we hope it’s in Facebook’s and its users’ best interests. As for now, only time will tell if Facebook successfully changes people’s perceptions for the better with the rebranding.

 

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